Branding and identity: A brand people remember.
We build a brand as a system: meaning, name, visual identity and the rules for using it. Logo, palette, typography and tone are documented so your team can produce materials on-brand without us.
Where it usually hurts
Everyone designs their own way
The website, social media and presentation were made by different people in different colours and fonts. Clients don't recognise the company from one to the next.
A logo, but no rules
There is a logo file, but no one knows which colours and fonts go with it. Every new layout starts with the same arguments and revisions.
You look like everyone else
The logo and the wording are much the same as others in your market. Clients have nothing to hold on to, so the choice comes down to price.
The source files are gone
All that's left are low-quality images. For signage or packaging everything has to be redrawn and paid for a second time.
What the business gains
Recognition
One coherent image that reads at first contact and doesn't get confused with competitors. Logo, colour, type and tone work as a single thing.
Meaning drives the graphics
Positioning and character first, graphics second. Every decision about colour and tone is justified by strategy, not taste.
One system
The same style on the site, on social, in a deck and on packaging. Materials don't fall apart into a mismatch on the first release.
Trust in the company
A careful, considered brand reads as “these people can be dealt with”. Reputation starts with the first impression.
A working brand guide the team uses daily: logo, colour and type tokens, tone, and the rules for applying them.
Strategy and positioning
A brand starts not with a logo but with the answer to “who we are and how we differ”. We look at the market, the audience and competitors — so the identity stands on meaning, not on trends.
- Market and competitor analysis
- Positioning and the differentiator
- Brand character and archetypes
- The platform: mission, values, audiences
Logo and visual identity
A mark that works at any size and in any context. Not a single file but a system: primary logo, variants, colour, typography, graphic language.
- Logo + variants (mono, icon, contexts)
- Colour palette with rules for use
- Typographic pairing and scale
- Graphic language: patterns, textures, icons
Tone of voice
A brand should sound as recognisable as it looks. We write down how the company speaks, with “this / not this” examples, so any text stays in character.
- Voice principles with examples
- Lexicon: what we use and what we don't
- Banned words and clichés
- Do / Don't examples on real phrasing
Materials and handover
We apply the identity to the key materials so the system doesn't stay theoretical, and gather everything into a brand guide with vector sources.
- Avatars and covers for social
- A deck / proposal template
- Email signature, basic print
- Brand guide + source files (SVG/vector)
From brief to launch
- Week 0Brief, market and competitor researchdesigner
- Week 1Positioning, character, 3 directionsdesigner
- Week 2Direction chosen, logo, palettedesigner
- Week 3Typography, graphic language, tone of voicedesigner
- Week 4Materials, brand guide assembly, source filesdesigner
- + 14 daysRevisions and guidance on applying itincluded
Pick the scope
Logo, palette, typography and a short guide. A starter identity.
- Logo + variants
- Colour palette
- Typographic pairing
- Short brand guide
- Tone of voice — not included
- Materials and templates — not included
Strategy + identity + tone of voice + materials + a full brand guide.
- Positioning and character
- Logo + graphic language
- Palette + typography + rules
- Tone of voice + lexicon
- Materials: social, deck
- Brand guide + source files
Identity plus a product design system: one style from logo to interface.
- Full identity
- Wired into the design system
- UI kit on tokens
- Extended print / materials
- Guide for applying it in the product
- Support through launch
Package prices are in the price list. We put an exact number on it after a free review of the task.
Price PDF