Paid traffic: Traffic measured in enquiries, not clicks.
Search, social and display ads, seeding and CPA — tuned to cost per lead rather than reach. We count the money through end-to-end analytics and register every ad with the state ad registry. The media budget sits on your card and we never touch it.
Where it usually hurts
Budget spent on clicks
The ad account shows thousands of visits, yet the sales team hears nothing. Money goes out every day and enquiries don't follow.
Reports without enquiries
The contractor sends impressions, clicks and visits, but not a word about enquiries or sales. There's no way to tell whether the ads pay off.
No idea which channel works
Ads run in several places at once and enquiries arrive with no source attached. The budget gets cut or raised by guesswork.
Ads left unregistered
Ads go live without registration and nobody keeps the paperwork. It only comes up when a request or a fine arrives.
What the business gains
We pay for leads, not clicks
Campaigns are run against cost per enquiry and per qualified lead. A click with no enquiry doesn't count as a result — we optimise on leads and deals.
Money counted per channel
We connect ads to CRM and sales: you see CPL, ROMI and which channel actually pays back in revenue rather than in reach.
CPL down, iteration by iteration
Hypotheses, A/B combinations, cutting empty audiences and placements. The goal is a cheaper lead every month at the same revenue.
Registered and legal
Every ad is registered with the state ad registry (ERID token) and we keep the paperwork. The advertising is clean — no exposure to fines under the advertising law.
A transparent funnel per channel: spend, enquiries, cost per lead and payback — in one report every week.
Search advertising
We catch hot demand in Yandex Direct: people are already searching, and our job is to bring them to the offer at a sane price without burning budget on junk queries.
- Keywords, negatives, click-fraud protection
- Search, display network, retargeting
- Landing pages matched to the query
- Bid adjustments by demographics, geography and device
Social and messenger targeting
We warm up a cold audience where it spends its time: social targeting, Telegram advertising, retargeting against your own list. We test audience × creative × offer combinations.
- Social targeting and Telegram Ads
- Look-alike and retargeting on your list
- A/B testing of creatives and offers
- Lead forms and conversations in messengers
Seeding, CPA and affiliates
Where the auction is overheated we source cheaper traffic differently: seeding in Telegram channels, CPA networks paying per action, proven affiliate combinations — with strict control over lead quality.
- Seeding in relevant Telegram channels
- CPA / affiliate networks paying per enquiry
- Affiliate combinations against a cost-per-lead KPI
- Anti-fraud: we filter bots and fake enquiries
Analytics and optimisation
Without end-to-end analytics the budget is spent with no control over the result. We join spend, enquiries and sales, switch off what loses money and scale what pays back.
- End-to-end analytics: ad → CRM → sale
- Weekly review of CPL and ROMI per channel
- Cutting empty placements and audiences
- Scaling the combinations that work
From brief to launch
- Week 0Funnel audit, CPL targets, access, ad registration setupstrategist + traffic manager
- Week 1Keywords, audiences, creatives, analytics taggingtraffic manager
- Week 2Campaigns live, combinations tested, first enquiriestraffic manager
- Weeks 3–4Optimisation on CPL, cutting empty traffictraffic manager + analyst
- Every weekReport: spend, enquiries, CPL, ROMI; plan of changesanalyst
- MonthlyStrategic review, scaling what worksstrategist
Pick the scope
One or two channels against hot demand. Setup, management, reporting on enquiries.
- Search OR social targeting
- Setup + management
- Ad registry compliance
- Basic enquiry analytics
- End-to-end to the sale — not included
- Seeding / CPA — not included
Several channels, end-to-end analytics, optimisation against CPL and ROMI.
- Search + social + seeding
- End-to-end analytics to the sale
- A/B of combinations and creatives
- Anti-fraud and traffic cleaning
- Weekly CPL/ROMI report
- Every creative registered
Paid traffic as your external performance team: every channel, CPA, dashboards.
- All channels + CPA networks
- Affiliate combinations against KPI
- A real-time BI dashboard
- Growth hypotheses and sprints
- A dedicated traffic manager
- Wired into CRM and landing pages
Package prices are in the price list. We put an exact number on it after a free review of the task.
Price PDF