Programmatic and display: Display that sells, instead of just flickering past.

Programmatic buying over RTB: video, banners and retargeting aimed at the right audience and at a result, not at an impressions report. We measure brand lift and post-view enquiries, and register every creative with the state ad registry.

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2 wks

from brief to first impressions

RTB

impressions bought at auction via a DSP

post-view

we count enquiries after an ad is seen

ERID

every creative registered

SOUND FAMILIAR?

Where it usually hurts

Impressions, but no effect

The display campaign has run and the report shows millions of impressions. Nobody can say what it did for sales.

Ads in the wrong places

Banners end up on dubious sites next to junk. Some of the impressions you paid for were never even seen.

One banner on repeat

The same ad follows a person again and again, while the budget never reaches new audiences. Interest turns into irritation.

Display cut off from sales

Awareness ads and lead-generation ads sit with different people. Nobody brings back those who showed interest, and demand cools off.

WHAT YOU GET

What the business gains

The right audience for the job

We buy impressions through a DSP by segment, interest and look-alike. You pay for a relevant audience, not for broad untargeted reach.

Display you can measure

We count post-view and post-click enquiries, brand lift and the share of viewable impressions. You can see what display gave the business: enquiries and awareness, not impressions alone.

Reach that warms people up

Video and banners create demand; retargeting brings the warm ones back. Display and performance together deliver leads cheaper than either channel alone.

Brand safety and registration

We cut out fraud and dubious placements, hold viewability up, and register creatives with the state ad registry. The brand appears in a safe environment.

WHAT'S INCLUDED

A media plan with a measurable goal: reach of the right audience, post-view enquiries, growth in awareness — and a transparent report on the money.

Media planning and segments

We start from the goal (reach, demand, return), describe the audience and build a media plan to the budget. We buy only the people relevant to the job.

Segments by interest, geography, look-alike
A media plan with reach and frequency forecasts
DSP and placement selection for the audience
Frequency capping

Formats: video and banners

We match format to goal: in-stream and out-stream video for demand, banners and rich media for reach, native for engagement. Creative production if you need it.

In-stream / out-stream / online video
Banners, rich media, native formats
Creatives adapted per placement
Every creative registered with the ad registry

Retargeting and warming up

Display works as part of a chain: the impression creates demand, retargeting brings back those who showed interest, performance closes the enquiry. We cost the whole chain.

Retargeting on visitors and your list
The cascade: reach → retargeting → lead
Wired into search and social campaigns
Existing buyers excluded

Measuring the effect

The effect of display gets measured, not taken on faith. We count post-view conversions, brand lift, viewability and the fraud share. Display has to pay back in numbers.

Post-view and post-click enquiries
Brand lift: awareness and intent
Viewability and fraud control
A joined-up report: reach → enquiries → revenue

HOW WE WORK

From brief to launch

Week 0Brief, campaign goal, audience, media planstrategist + media planner
Week 1Creative build/adaptation, ad registration, DSP setupmedia planner + designer
Week 2Flight launch, balancing placements and frequencymedia planner
Weeks 2–4Optimisation on viewability and post-view, fraud cleaningmedia planner + analyst
End of flightBrand-lift measurement, report on reach and enquiriesanalyst

PACKAGES

Pick the scope

DISPLAY STARTER/mo

One goal, the key formats, DSP management and a basic report.

Banners + retargeting
Audience segmentation
Frequency and fraud control
Ad registry compliance
Video production — not included
Brand-lift measurement — not included

Discuss

PROGRAMMATIC PRO/mo

Video + banners + retargeting, post-view analytics, optimisation.

Video + banners + native
Cascade: reach → retargeting → lead
Post-view and post-click enquiries
Brand safety and anti-fraud
Wired into performance channels
Everything registered

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BRAND CAMPAIGN/flight

A large flight with production, brand lift and end-to-end measurement.

Video creative production
Brand-lift study
Multi-format media plan
End-to-end analytics to the sale
A BI dashboard for the flight
A dedicated media planner

Discuss the scope

Package prices are in the price list. We put an exact number on it after a free review of the task.

Price PDF

FREQUENTLY ASKED

Questions about this service

Why is programmatic better than buying direct from a publisher?

A DSP auction gives precise targeting by segment, one point of control over frequency and fraud across every placement, and payment for viewable impressions. Less money wasted on untargeted, accidental reach.

Display is impressions — how do you measure results?

We count post-view and post-click enquiries (how many people came after contact with the ad), brand lift (growth in awareness) and viewability. We only take on display where the effect can be measured.

What budget makes this worthwhile?

Programmatic makes sense from a meaningful media budget upwards — below that the reach is spread too thin to track any effect. We set the specific threshold for your niche in the media plan.

Do you make the creatives?

We can adapt yours or build from scratch — static and video. Every creative is registered with the ad registry and checked against platform rules and the law.

Next step

Let's build a media plan for your goal.

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