Marketing strategy: We do the maths before launch.
Strategy, media plan and unit economics before you spend the budget. We work out which channel pays back and at what cost per lead you're in profit. The budget goes on calculated hypotheses, not on guesses.
Where it usually hurts
Launching by trial and error
Channels are tried one after another: one thing this month, another the next. The budget goes on testing guesses, and there's still no clear conclusion at the end.
No ceiling on lead cost
Nobody has worked out how much you can pay for an enquiry and still make a profit. Ads bring customers, and the company loses money on them.
Scaling what loses money
The budget went up in a channel that seemed to work, and enquiries grew. But once margin is counted, every new sale pushes you further into the red.
New product, no numbers
The product goes to market without knowing the customer or what it costs to win one. The first months and the money go on finding out whom to sell to and how.
What the business gains
A plan instead of chaos
We work out which channels pay back for your audience and product, and assemble a media plan with priorities and budgets. Launch follows a calculation, not trial and error.
Unit economics
We calculate the economics of a single deal: acquisition cost, margin, LTV. You can see the cost per lead at which you're in profit, and the point where scaling pushes you into loss.
A ROMI forecast
We forecast payback per channel before the budget is spent. You know how many enquiries and sales to expect for the money — in advance, not after the fact.
Budget under control
Strategy removes the main risk: spending the budget on untested hypotheses. The money goes on what the unit economics justify, not on an idea with no numbers behind it.
A media plan, unit economics and a ROMI forecast — a working document you can launch and count money from. Numbers and an action plan, not a declaration of values.
Analysis and positioning
We examine the market, the competitors and the audience. We define the ICP — who your paying customer is — and the positioning: why they buy from you. Without that there's nothing to build a media plan on.
- Market and competitor analysis
- A profile of the paying customer (ICP)
- Positioning and the core messages
- Analysis of current channels and metrics
Unit economics
We put the economics into numbers: average deal, margin, LTV, maximum acquisition cost. The key answer is at what cost per lead and what volume you make money instead of losing it at scale.
- The model: deal size, margin, LTV, payback
- Maximum CPL and CAC to stay in profit
- Scenarios: pessimistic / base / growth
- Break-even point per channel
Media plan and channels
Against those economics we build the media plan: which channels, with what budget, in what order. With a forecast of enquiries, CPL and ROMI for each, so launching is a deliberate act.
- Channels chosen for the audience and the economics
- Budget allocation and priorities
- Forecast enquiries, CPL and ROMI per channel
- A plan of hypothesis tests with success metrics
The roadmap
What you get is not an idea but a plan of action: what launches, in what order, which metrics we watch and when the decision to scale or change gets made. We can support the implementation.
- A staged launch roadmap
- Metrics and checkpoints
- What gets tested and when
- Optionally — support through implementation
From brief to launch
- Week 0Introductory call, data gathering, accessstrategist
- Week 1Market, competitor and audience analysis, ICPstrategist + analyst
- Week 2Unit economics, the payback modelanalyst
- Weeks 2–3Media plan, ROMI forecast, roadmapstrategist
- Week 3Strategy presented, walked through, questions answeredstrategist
- + optionMonthly support through implementationon request
Pick the scope
Unit economics, the key channels, a basic media plan.
- Unit economics
- Maximum CPL and CAC
- A basic media plan
- ROMI forecast per channel
- Deep competitor analysis — not included
- Implementation support — not included
Market analysis, positioning, economics, media plan, roadmap.
- Market and competitor analysis
- Positioning and ICP
- Unit economics + scenarios
- A media plan with forecasts
- A launch roadmap
- Presentation and walkthrough
The full strategy plus support through implementation and metric tracking.
- Everything in Full strategy
- Support through implementation
- Monthly metric tracking
- Media plan adjustments
- Joined up with end-to-end analytics
- A dedicated strategist
Package prices are in the price list. We put an exact number on it after a free review of the task.
Price PDF