ABM for B2B: Into the accounts you want — deals, not leads.
Account-based marketing: we take a list of target companies and move their decision-makers towards a deal, one account at a time — content, advertising aimed at specific accounts, warming up alongside your sales team. We count meetings and deals with the right clients, not leads.
Where it usually hurts
Enquiries from the wrong firms
Small, random clients come in, while the large companies on your list have never heard of you. Sales waste time filtering.
Emails miss the decision-makers
The proposal lands with an assistant or a shared inbox. The person who signs the contract never sees it.
Deals go cold for months
Approval takes ages and nobody keeps in touch between meetings. While the client deliberates, the budget goes to another supplier.
Marketing and sales apart
Marketing reports on leads, sales complain about their quality. Nobody can see which companies are actually moving towards a deal.
What the business gains
Straight into the accounts that matter
We work named companies from your list rather than an anonymous stream of leads. Ads, content and touches land on the decision-makers inside those accounts.
Marketing and sales on the same page
We tie ABM to your sales team: marketing warms the account, sales closes the deal. One list of targets, one funnel, one report.
The metric is deals, not clicks
We measure engagement of target accounts, meetings, SQLs and closed deals. ROMI is calculated on deal revenue, not on the cost of an anonymous lead.
A long cycle under control
A B2B deal runs for months and through a committee. We design the sequence of touches around that cycle so the account doesn't go cold along the way.
A programme against a named list of companies: touches on decision-makers, account engagement, meetings and deals — on one dashboard shared with sales.
ICP and the account list
First we agree who your ideal customer is, then build a named list of companies and the decision-makers inside them. Everything after that happens only against that list.
- Ideal customer profile (ICP)
- A named target list
- A map of decision-makers and buying-committee roles
- Segmentation: tier 1 / tier 2 by priority
Content and offers by role
The decision-maker, the technical expert and the finance lead in one company want different things. We prepare content and offers for each role so a touch hits their actual problem.
- Case studies, ROI calculations, expert content
- Personalisation by industry and role
- B2B lead magnets (webinar, audit, review)
- Touch sequences designed around the deal cycle
Ways into the account
We reach the right companies where their decision-makers actually are: narrow audience targeting, ads on professional platforms and Telegram, email and direct outreach, retargeting on visitors from target domains.
- Ads on narrow decision-maker audiences (registered)
- Outreach by messenger and email
- Retargeting on target accounts
- Content seeded in professional channels
Working with sales, and measurement
ABM doesn't work without a sales team. We hand warmed accounts to sales, run a shared dashboard and count deals. Marketing is accountable not for “leads” but for moving accounts towards money.
- Engaged accounts handed to sales
- One dashboard for marketing and sales
- Metrics: engagement, meetings, SQLs, deals
- ROMI on closed revenue
From brief to launch
- Weeks 0–1ICP, target list, decision-maker map, deal KPIsstrategist + analyst
- Weeks 2–3Content and offers by role, analytics taggingstrategist + marketer
- Weeks 3–4Touches go live: account ads, outreachtraffic manager + marketer
- Month 2+Warming up, engaged accounts handed to salesmarketer + your sales team
- MonthlyReview of the account funnel, list adjustmentsstrategist + analyst
Pick the scope
One segment, a narrow target list, a test of the approach on your accounts.
- ICP + a list of up to ~50 accounts
- Ads on decision-makers (registered)
- Basic content by role
- An engagement dashboard
- Multiple segments — not included
- Full content production — not included
Several segments, personalisation, integration with sales, deal measurement.
- Several segments and tiers 1/2
- Personalisation by role and industry
- Multi-channel touches
- Accounts handed to sales
- A marketing + sales dashboard
- ROMI on deals
ABM as your external B2B marketing: production, account strategy, BI.
- Full content production
- Account strategy for tier 1
- Integration with CRM and sales
- A BI dashboard on the deal funnel
- A dedicated B2B marketer
- Channel experiments
Package prices are in the price list. We put an exact number on it after a free review of the task.
Price PDF