Content and social: Social that grows enquiries.

Content and social handled end to end: posts, videos, warm-up sequences. We count enquiries and cost per lead, not reach. The content plan is generated through our own service, Kontent-Mashina — and we give you access free.

CPL
the headline metric, not reach
8–16
posts per week, by package
ERID
ad registration out of the box
monthly
report on leads and CPL, with a review
SOUND FAMILIAR?

Where it usually hurts

01

Reach without enquiries

Posts go out and likes go up, yet a month later there are no visible sales from social media. Money goes into running the accounts, and nobody can show what it adds to revenue.

02

Posting in fits and starts

Posts appear whenever someone finds the time, then a month of silence. Followers forget you and buy from whoever stays in view.

03

Posts that lead nowhere

There is no enquiry form, no bot and no useful material offered for a contact. People scroll past and leave without any way to reach them.

04

Unlabelled advertising

Sponsored posts and social ads run without registering the creatives. Under the law, you as the advertiser are answerable for that too.

WHAT YOU GET

What the business gains

A warm audience

Content and warm-up sequences carry a follower from “first saw you” to an enquiry. We grow the people who buy, not the follower count.

Content without AI spam

The content plan comes through our own service, Kontent-Mashina; the final pass is done by an editor. Speed of generation without losing the meaning.

Enquiries, not likes

Every channel has a path to the action that matters: a lead magnet, an enquiry, a move into the bot. We measure CPL, not reactions.

A report about money

Once a month: leads, CPL, conversion to sale. Wired into your CRM, so you see what social contributed to revenue, not to reach.

WHAT'S INCLUDED

Content with warm-up sequences, paid promotion properly registered, and a report on leads and CPL. Every post works towards an enquiry.

01

Content and warm-up sequences

12–16 posts a week across 2–3 channels: video, carousels, text. Warm-up funnels lead to an enquiry, not to a like. The content plan is built through our Kontent-Mashina and given a final edit by a human editor.

  • 12–16 posts/week across 2–3 channels
  • Video, carousels, stories, text + visuals
  • Warm-up funnels aimed at the target action
  • A publishing calendar you can see in advance
02

Paid promotion

Paid seeding with creators and channels plus advertising through the official social and messenger ad accounts. The budget sits on your card, with a transparent report per channel. All advertising carries the required registration and ERID token.

  • Seeding with creators and channels — selection and negotiation
  • Ads through official social and messenger accounts
  • A/B tests of creatives and offers
  • Ad registration — we file it and report to the registry
03

Reporting on enquiries

Once a month, a PDF and a walkthrough. What matters in it is leads and CPL, not reach. We connect it to your CRM so you can see conversion to sale and the real contribution to revenue.

  • Monthly report: leads, CPL, conversion to sale
  • Wired into CRM — the path to the deal is visible
  • Strategy revisited on the numbers every month
  • UTM tagging on every link and post
04

Kontent-Mashina included

Clients of this service get access to our AI content-planning service free. It's our own product in production: proof the tool works, not a slide about it.

  • Access to Kontent-Mashina for the duration
  • A content plan generated in an hour instead of a day
  • Content pillar templates for your niche
  • It stays with you if you run social yourself
HOW WE WORK

From brief to launch

  1. Week 0Audit of positioning, ICP, competitors, channelsstrategist
  2. Week 1Monthly content plan, pillars, visuals, budgetscontent editor
  3. Week 2+Posting, warm-up sequences, paid promotionmarketer
  4. OngoingCPL optimisation, A/B creatives, ad-registry filingsmarketer
  5. End of monthReport on leads and CPL + walkthrough + next planstrategist
PACKAGES

Pick the scope

1 CHANNEL/mo

One channel end to end: content, warm-up sequences, enquiry reporting.

  • 1 channel of your choice
  • 8–10 posts/week
  • A warm-up funnel
  • Report on leads and CPL
  • Paid promotion — not included
  • Wired into CRM — not included
Discuss
BUILT FOR GROWTH/mo

Several brands or channels, a dedicated marketer, special projects.

  • Unlimited channels
  • A dedicated marketer
  • Special projects, collaborations
  • Video production
  • Weekly reporting
  • Kontent-Mashina · enterprise
Discuss the scope

Package prices are in the price list. We put an exact number on it after a free review of the task.

Price PDF
FREQUENTLY ASKED

Questions about this service

Which social platforms do you run?
All the major Russian social platforms and messengers — Telegram, VK and whatever else performs in your niche. We choose the exact set during the audit, to fit your audience and budget.
What is Kontent-Mashina?
Our own service for AI-generated content plans. Clients of this service get it free for the duration. It's our product in production: proof the tool actually works.
Do you measure reach or enquiries?
Enquiries and CPL. Reach and likes are intermediate numbers — we watch them, but the report carries leads, cost per lead and conversion to sale through your CRM.
Is advertising legal once it's registered?
Yes. Every paid promotion is registered as the law requires: creatives filed, ERID tokens obtained, reporting submitted. We take that on, so fines aren't your problem.
Can we work without a long contract?
Three months minimum. Anything shorter and the warm-up sequences don't get to work and there isn't enough CPL data to optimise on.
Next step

Let's work out how many enquiries social will bring.

← All servicesCONTENT AND SOCIAL
RUEN