Email and messenger marketing: The money asleep in your database.
Email, messenger chatbots and reactivation of dormant customers. We turn the list you've already built into repeat sales — with no budget for new traffic. Campaigns run on properly captured consent.
Where it usually hurts
The database sits idle
Thousands of past customers' contacts are stored in a spreadsheet or CRM. Nobody writes to them, so they buy from whoever reminded them first.
Same email for everyone
One mailing goes to loyal customers and to people who never bought anything. Subscribers leave and the emails start landing in spam.
Abandoned carts, no follow-up
Someone picked a product and left, and no reminder ever arrived. A sale that was nearly done simply never happens.
No consent to mail
Contacts were collected without consent to marketing emails, and unsubscribing is awkward. That is a direct risk of complaints and fines.
What the business gains
Sales without new traffic
The list you've already gathered is money. A repeat sale costs several times less than acquisition. We launch sequences that bring revenue without an ad budget.
Chatbots and automated funnels
Bots in messengers walk the customer through a scenario: warming up, answering, nudging to an enquiry. They work around the clock and never get tired, unlike a manager.
Reactivating the dormant
In most businesses half the list is asleep. We segment it, find a reason to write and bring back those who haven't bought in a while — the cheapest source of sales there is.
Transparent ROMI
We don't chase open rate for its own sake — we count revenue from campaigns and the return on every ruble invested. You can see which sequence brings money.
Sequences and bots that produce repeat sales from your list, on proper consent, with a report on revenue. An email is a sales tool, not a greeting card.
Strategy and segmentation
First we cut the list into segments: who they are, what they bought, when they last did. Each segment gets its own logic of contact. A single blast to everyone stopped working long ago.
- RFM segmentation (recency, frequency, value)
- A map of triggered scenarios by segment
- A contact plan: email + messengers + bots
- List cleaning and a check on consents
Sequences and chatbots
Welcome series, abandoned cart, upsells, reactivation — automated sequences in email and messengers. Chatbots walk the customer through the scenario and push towards an enquiry.
- Welcome, abandoned cart, post-purchase
- Chatbots in messengers (official platforms)
- Triggered scenarios on CRM events
- A/B tests of subject lines, offers and send times
Reactivating the dormant
A separate front of work is bringing back people who haven't bought in a while. We segment the dormant, find a reason and an offer. It's the cheapest source of sales of them all.
- Isolating dormant segments
- Reactivation sequences with an offer
- Win-back through messengers
- Cleaning dead addresses to protect deliverability
Law and reporting
We send only on consent, unsubscribe is one click, data stays in Russia. Advertising inside emails and bots is registered as required. The report is about revenue and ROMI, not open rate for the sake of it.
- Marketing consent under data-protection law
- One-click unsubscribe in every email
- Ad registry compliance for promotional inserts
- A report: revenue from the list, ROMI, by segment
From brief to launch
- Week 0Audit of the list, CRM and current campaigns, consentsmarketer
- Week 1Segmentation, scenario map, infrastructuremarketer + analyst
- Weeks 2–3Building sequences, chatbots and email templatesmarketer
- Week 4Launch, reactivation of the dormant, A/B testsmarketer
- End of monthReport on revenue and ROMI + sequence planmarketer
Pick the scope
Email sequences and regular campaigns to the list, with a revenue report.
- Up to 3 automated sequences
- 2–4 campaigns/month
- List segmentation
- Consent + unsubscribe
- Chatbots — not included
- Wired into CRM triggers — not included
Email + chatbots + reactivation, CRM triggers, ROMI reporting.
- Email + chatbots
- Triggers on CRM events
- Reactivation of the dormant
- A/B subject lines and offers
- Registration for promotional inserts
- ROMI report
The whole retention loop: sequences, bots, loyalty, forecasting.
- The full retention loop
- A loyalty programme
- Churn and LTV forecasting
- Omnichannel scenarios
- A dedicated marketer
- Weekly reporting
Package prices are in the price list. We put an exact number on it after a free review of the task.
Price PDF