// section 8 · 200 items
Analytics, strategy, ongoing support, AI, in-house products
8.1
Web analytics and end-to-end analytics
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Basic Yandex Metrica setup | $190 | |
| Advanced goals and events (e-com, dataLayer) | from $380 | |
| Dashboards (DataLens/Looker-type) | from $500 | |
| Web analytics audit | $250 | |
| Turnkey end-to-end analytics | from $1,500 (full implementation) | |
| Call tracking connection | $250 | |
| BI dashboard (ROMI/channels/cohorts) | from $750 | |
| Data engineering: ETL, data cleaning and BI data marts (corporate turnkey BI+ETL from 1 mln+) | from $1,500 | |
| Analytics on a monthly retainer | $320/month |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Turnkey Google Analytics 4 (GA4) setup | from $250 | |
| Google Tag Manager setup (container, tags, triggers) | from $190 | |
| Server-side tracking (Server-Side GTM, bypassing blockers/ITP) | from $500 | |
| Enhanced E-commerce setup (product page→cart→payment, dataLayer across funnel stages) | from $320 | |
| Micro-conversion tracking (phone/email clicks, form submissions, downloads) | from $100 | |
| UTM tagging and tag templates (generator, naming standard by channel) | from $65 | |
| Sending conversions to Yandex Direct (auto-goals, key goals, bid optimisation) | from $190 | |
| Offline conversion setup (uploading deals from CRM into Yandex Metrica/Direct) | from $250 | |
| CRM integration (amoCRM/Bitrix24) with end-to-end analytics | from $380 | |
| Turnkey Roistat implementation (end-to-end on the platform) | from $500 | |
| Dynamic call tracking setup (Calltouch/Comagic: number pool, number swapping) | from $250 | |
| Automated ad spend import via API (Yandex Direct, VK Ads, Telegram Ads) | from $250 | |
| BI connector setup (MyBI/Renta/OWOX/Coupler) for data export | from $320 | |
| Raw data export (Metrica Logs API → ClickHouse/BigQuery) | from $650 | |
| Attribution model setup (last-click, first-click, linear, data-driven) | from $250 | |
| Cohort and RFM analysis (retention, LTV by cohort) | from $380 | |
| Dashboard in Microsoft Power BI (separate platform) | from $650 | |
| Report/dashboard in Looker Studio (Google Data Studio) | from $380 | |
| Reporting automation in Google Sheets (connector + pivots) | from $250 | |
| A/B testing setup (Yandex Varioqub: hypotheses, segments) | from $250 | |
| Cookie banner and consent mode (collecting consent + correct handover to analytics) | from $130 | |
| Alerts and metric anomaly monitoring setup (traffic/conversion drops) | from $190 | |
| Marketplace analytics (Wildberries/Ozon: sales dashboard, SKU unit economics) | from $500 | |
| Training the client's team to work with the dashboard/analytics | from $190 |
Breakdown of "Web and end-to-end analytics" — individual sub-services:
8.2
Marketing strategy
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Full marketing strategy | $3,200 | |
| Express strategy for SMB | $900 | |
| Media plan | $440 | |
| Unit economics and financial model | $750 | |
| Positioning and value proposition | $1,200 | |
| Go-to-market (product launch) | $2,500 |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Market and volume analysis (TAM/SAM/SOM, market sizing) | from $500 | |
| Competitor analysis (detailed, 5–10 players) | from $380 | |
| Audience segmentation and buyer personas | from $320 | |
| Customer Journey Map (CJM) | from $650 | |
| Brand platform (mission, values, essence, attributes) | from $1,900 | |
| Tone of voice / verbal identity | from $500 | |
| Value proposition (Value Proposition Canvas) | from $380 | |
| Positioning map (perceptual map) | from $190 | |
| Content strategy | from $750 | |
| Social media strategy (channels, content plan, formats) | from $650 | |
| Digital strategy (comprehensive, all online channels) | from $1,500 | |
| Marketplace entry strategy (Wildberries/Ozon) | from $900 | |
| Sales funnel design (marketing funnel) | from $500 | |
| JTBD research (Jobs To Be Done, in-depth interviews) | from $1,000 | |
| LTV/CAC calculation (unit metrics as a separate block) | from $320 | |
| KPI system and marketing metrics tree | from $380 | |
| Strategy session / workshop facilitation | from $750 | |
| Marketing roadmap (6–12 months) | from $380 | |
| Media mix and budget allocation (media split) | from $380 | |
| Lead generation strategy | from $650 | |
| Product-market fit validation / customer development | from $900 |
Breakdown of "Marketing strategy" — individual sub-services:
8.3
Consulting and audits
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| ⚡ 2-day audit (tripwire) | $130 (credited towards the project) | |
| Comprehensive marketing audit | $750 | |
| Digital audit (website + advertising + analytics) | $650 | |
| Competitor audit / benchmarking | $600 | |
| Strategy session / CMO hour | $95/hour · $440/session |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| SEO audit of a website (technical + semantics + links) | from $320 | |
| Technical website audit (speed, indexing, markup errors) | from $250 | |
| Paid search audit (Yandex Direct) | from $190 | |
| Targeted advertising audit (VK Ads / social media) | from $150 | |
| UX / usability audit (expert interface review) | from $650 | |
| Web analytics audit (Yandex Metrica/GA4, goals and events setup) | from $320 | |
| Social media audit (content, engagement, profile presentation) | from $230 | |
| Content audit / content marketing audit | from $380 | |
| Email / CRM marketing audit (campaigns, segmentation, automated funnels) | from $320 | |
| Sales funnel and sales team audit | from $600 | |
| Brand audit (perception, identity, tone of voice) | from $750 | |
| Reputation audit (ORM / SERM, search results and review sites) | from $320 | |
| ASO audit of a mobile app (App Store / Google Play) | from $320 | |
| Express website checklist (mini audit against a checklist) | from $65 | |
| CustDev / target audience audit (in-depth interviews) | from $750 | |
| Mystery shopping | from $25/location | |
| Audit of sales scripts and commercial proposals | from $320 | |
| Custom market research (tailored to the brief) | from $1,200 | |
| Customer Journey Map | from $900 | |
| Growth audit / audit of growth points (comprehensive, with a plan) | from $750 | |
| One-off expert consultation (not a strategy session) | from $65/hour |
Breakdown of "Consulting and audits" — individual sub-services:
8.4
Ongoing support (retainer) and team
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Turnkey marketing — Start (1–2 channels) | $1,500/month | |
| Turnkey marketing — Growth (3–4 channels) | $3,200/month | |
| Turnkey marketing — Scale | $5,700/month | |
| Dedicated team | from $4,400/month | |
| Staff augmentation (1 specialist) | junior from $1,900; middle from $3,500; senior from $5,000/month | |
| Fractional CMO (outsourced marketing director) | $1,900/month |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Paid search management on a monthly retainer (Yandex Direct) — as a standalone channel | from $320/month | |
| Paid social / social media management on a monthly retainer — as a standalone channel | from $440/month | |
| SEO promotion on a monthly retainer — as a standalone channel | from $600/month | |
| Email / CRM marketing on a monthly retainer (campaigns, segmentation, triggers) | from $440/month | |
| Content marketing on a monthly retainer (content plan + N articles/posts per month) | from $500/month | |
| Community management / moderation and community work | from $380/month | |
| Marketplace management on a monthly retainer (listings, advertising, analytics) | from $500/month | |
| Design subscription (task flow, unlimited queue) | from $1,200/month | |
| Fractional CTO (part-time technical director) | from $2,300/month | |
| Fractional CFO (outsourced finance director) | from $1,900/month | |
| Fractional CPO / part-time product director | from $2,300/month | |
| Interim manager (temporary lead for a project/period) | from $3,200/month | |
| Outsourced project manager (PMaaS) | from $1,200/month | |
| Turnkey product team / squad (PM + development + design) | from $7,500/month | |
| Dedicated developer on T&M (dev on demand, paid by time) | from $35 /hour · from $3,200/month | |
| Outsourced data/BI analyst (retainer) | from $1,500/month | |
| Hour bank / hour pool (prepaid package, drawn down as used) | from $40 /hour, package from $380 | |
| Priority support / SLA plan (guaranteed response time) | from $250/month | |
| Retainer onboarding / setup (one-off launch: access, analytics, plan for month 1) | from $650 | |
| Outsourced marketer (part-time, replacing an in-house role) | from $900/month |
Breakdown of "Retainer and team" — individual sub-services:
8.5
AI and automation
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| FAQ / scripted chatbot | $500 | |
| Sales bot / lead generation with CRM | from $1,900 | |
| LLM-based AI assistant (RAG + knowledge base) — MVP/pilot | from $750 | |
| LLM-based AI assistant (RAG) — production rollout with integrations | from $2,500 | |
| LLM-based AI assistant (RAG) — enterprise / on-premise | from $37,500 + support $1,900 – $6,300/month | |
| Voice AI robot (outbound calling / call handling) — setup + per-minute charges | setup from $650 + minutes (scripted from 5/min, AI from 12/min — platform pass-through, not our margin) | |
| AI agent / workflow automation on n8n / Make (funnels, CRM, campaigns, PDF/knowledge base processing) | from $650 + support $190 – $500/month | |
| AI document processing / analytics (classification, data extraction, review analysis) | from $600 | |
| Process automation / RPA | from $750/process | |
| RPA platform licence (purchased by the client) | not included in our price | |
| AI adoption in marketing | $1,300 | |
| GEO / visibility in AI assistants (ChatGPT, Alice, Gemini, GigaChat), on a monthly retainer | Start from $750 / Business from $1,700 / Premium from $3,200/month | |
| Bot/assistant support and retraining | from $130/month (hosting + revisions) / $250/month (with retraining and monitoring) | |
| LLM tokens (re-billed to the client) | at cost, no markup |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Bot on a no-code builder (SaleBot / BotHelp / Aimylogic) — basic build | from $250 | |
| Adding an extra channel/messenger to a bot (WhatsApp / VK / Avito / Viber) | from $90 | |
| Bot/assistant integration with CRM as a separate job (amoCRM / Bitrix24) | from $250 | |
| Booking bot + reminders (appointments, slots, automated reminders) | from $440 | |
| Quiz bot / lead qualification bot | from $320 | |
| Prompt engineering / designing prompts and dialogue scripts | from $190 | |
| Knowledge base preparation and vectorisation for RAG (chunking, embeddings, data pipeline) | from $500 | |
| Fine-tuning an LLM on company data | from $1,900 | |
| Deploying a local open-source LLM (self-hosted: GigaChat / Qwen / Llama) | from $3,200 | |
| Integrating GPT / GigaChat / YandexGPT into an existing product (API wrapper) | from $750 | |
| Internal AI assistant for staff (over policies/documents) | from $1,500 | |
| Voice bot for inbound calls (IVR replacement / AI receptionist) | from $750 + minutes | |
| Outbound auto-dialling setup for a database (reactivation / lead calling) | from $650 + minutes | |
| Website / marketplace parsing (web scraping, data collection) | from $320 | |
| Reporting / dashboard automation (exports to Google Sheets / BI) | from $440 | |
| OCR / recognition and data extraction from documents (invoices, delivery notes, passports) | from $750 | |
| AI transcription of calls / meetings + automated summaries | from $380 | |
| Sentiment analysis of reviews at scale | from $500 | |
| AI avatar / digital employee (talking-head video assistant) | from $1,500 | |
| Corporate training on working with AI models (workshop / AI literacy) | from $500 | |
| AI process audit / automation strategy (consulting) | from $750 | |
| AI image/creative generation at scale (Stable Diffusion / MJ pipeline) | from $500 |
Breakdown of "AI and automation" — individual sub-services:
8.6
In-house studio products (plans and subscriptions)
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Voice clone (setup) | $40 | |
| "Basic" dubbing (1 language) | from 400/min | |
| "Pro" dubbing (clone + emotion + subtitles) | from 700/min | |
| "Premium" dubbing (lip-sync) | from $15/min | |
| "Channel" package (60 min/month) | $250/month |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| AI voice-over (TTS, off-the-shelf synthetic voice, no clone) | from 200/min | |
| Transcription of video for dubbing (speech-to-text) | from 30/min | |
| Script translation/localisation for dubbing (text) | from 350/1000 characters | |
| Subtitles: generation + timing + styling | from 50/min | |
| Additional dubbing language beyond the base one (multilingual package) | from 400/min per language | |
| Audiobook/podcast narration with an AI voice | from $50/hour | |
| Audio track cleaning/noise reduction and mastering | from 200/min | |
| "Premium" voice clone (emotion, multilingual, setup) | from $130 | |
| AI image/creative generation (banners, covers) | from 150 each | |
| AI Reels/Shorts video from text (short clip) | from $20/clip | |
| Video with an AI avatar/digital presenter (HeyGen class) | from $40/clip | |
| SEO text/article by AI + human editing | from $25/article | |
| Marketplace product listing generation (text+images) | from 200/listing | |
| Monthly content plan (AI + strategist, one-off) | from $130 | |
| One-off post pack (not a subscription, 10 items) | from $170/pack | |
| Marketing-OS implementation/onboarding (setup) | from $490 | |
| Marketing-OS integration with a CRM/data source (per connector) | from $240/integration | |
| Additional Marketing-OS user beyond the plan | from 900/month | |
| One-off web application vulnerability scan (automated, per domain) | from $250/domain | |
| Express 152-FZ (Russian data-protection law) / personal data compliance check (checklist) | from $370 | |
| WAF / basic website protection setup | from $320 | |
| Leak / dark web mention monitoring (retainer) | from $190/month |
Video localisation and dubbing (voice cloning):
Social media content generation: Solo (15 posts/month, 1 network) — $250/month; Business (40 items/month, 3 networks) — $500/month; Pro (unlimited, auto-publishing, analytics) — $1,000/month.
Marketing-OS (management platform): Team (up to 3 users) — $130/month; Growth (up to 10, integrations + CRM) — $320/month; Enterprise (unlimited, custom) — $650/month.
Security review as a service: Security review/scan (productized, not a pentest) — from $650/project; Full audit (smaller in scope than a dedicated pentest from 1 mln) — from $1,900/project; Monitoring — from $320/month. A full pentest is in section 4.
How it sells as a bundle: entry via the "2-day audit" at $130 → credited towards strategy/ongoing support → "Growth/Scale" retainer → upsell of AI/RPA and studio products on subscription (recurring revenue).
Breakdown of "Studio products" — individual sub-services:
8.7
CRO and A/B testing
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| CRO audit + hypothesis map (one-off) | from $490 | |
| A/B / multivariate test (one-off experiment) | from $180 | |
| CRO retainer "Growth" (2–3 A/B tests/month) | from $900/month | |
| CRO retainer "Maximum" (3–4 tests + funnel + lead generation) | from $1,700/month | |
| Performance uplift fee: % of the revenue increase (option) | from 5% of the uplift |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Express UX/usability audit (heuristic, against Nielsen's checklist) | from $190 | |
| Moderated usability testing with real respondents (5–8 people, recruitment + sessions + report) | from $650 | |
| Unmoderated usability testing (online services of the AskUsers/Fabuza type), per respondent | from 900 | |
| Behaviour analysis: session recordings + click/scroll/mouse maps (heatmaps) | from $170 | |
| Conversion funnel analysis (funnel analysis in Yandex Metrica/GA, finding bottlenecks) | from $190 | |
| Setting up goals, events and micro-conversions for CRO measurement | from $90 | |
| CustDev / in-depth customer interviews (per interview, with transcript and insights) | from $65 | |
| On-site surveys and NPS: setup, collection and analysis | from $130 | |
| Design mockup(s) of the variant(s) for an A/B test (new block/screen/landing page) | from $170 | |
| Technical implementation of a test variant (markup + rollout via tag manager) | from $130 | |
| Split test setup in the tool (Varioqub/Yandex experiments, VWO, AB Tasty) | from $100 | |
| Statistical analysis of test results + report with a recommendation (significance, uplift) | from $100 | |
| Hypothesis prioritisation by ICE/PIE + CRO roadmap | from $190 | |
| Lead form / checkout optimisation for conversion | from $240 | |
| CRO of a product/category page (e-commerce) | from $300 | |
| Landing page rework for conversion (CRO redesign: prototype + design + markup) | from $490 | |
| Mobile version conversion optimisation as a separate job | from $300 | |
| Website personalisation setup by segment (dynamic content/offers) | from $440 | |
| Competitive CRO benchmarking (review of competitors' conversion solutions) | from $190 | |
| CRO workshop / training the client's team in the testing process | from $320 |
Breakdown of "CRO" — individual sub-services:
Sources: [Yandex Metrica setup — profi.ru](https://profi.ru/it_freelance/nastroika-yandeks-metriki/price/), [End-to-end analytics — Completo](https://www.completo.ru/analytics/), [Strategy — cmo-fractional.ru](https://cmo-fractional.ru/marketingovaya-strategiya/), [Retainer — Extyl](https://www.extyl-pro.ru/services/retainer/), [Chatbots — bothelp.io](https://bothelp.io/ru/blog/skolko-stoit-razrabotka-chat-bota), [RPA — rarus.ru](https://rarus.ru/rpa/), [Dubbing — sostav.ru](https://www.sostav.ru/blogs/287107/82706).
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