Paid traffic / performance
**⚠️ Mandatory add-ons to the ad budget (budgeted by the client, not a studio mark-up):**
- **VAT on topping up the balance** of Yandex Direct and VK Ads — 20% on top of the budget (in 2025), from 2026 at the new rate of 22%.
- **3% advertising levy** on internet advertising (from 01.04.2025) — de facto passed on to the advertiser.
- **Mandatory ad labelling** of all ad publications/seedings/integrations (the state ad registry, ERID tokens, statutory reporting) — see the service in section 7.
Setup (one-off) + ongoing management (per month, flat fee or % of budget, usually 10–20% with a minimum threshold) + a turnkey option. The ad budget is paid to the platform directly.
Contextual advertising (Yandex Direct)
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Search | $190 – $750 → $440 | |
| Yandex Advertising Network | $150 – $500 → $320 | |
| Product / dynamic (feed) | $190 – $600 → $380 | |
| Retargeting in Yandex Direct | $100 – $250 → $150 (free with a package) |
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Audit of a live Yandex Direct account (one-off, with checklist and fix plan) | from $100 | |
| Keyword research and clustering for Yandex Direct (parsing, negative keywords) | from $90 | |
| Media plan / budget forecast and strategy before launch | from $130 | |
| Display (banner) campaign in Yandex Direct — setup (reach/CPM, brandformance) | from $380 + management from $320/month | |
| Video ads in Yandex Direct (in-stream/out-stream, video extensions) | from $320 | |
| Smart banners / dynamic retargeting from a product feed | from $250 + management from $230/month | |
| Campaign Wizard / unified performance campaign (automated strategies for SMEs) | from $150 | |
| Banner on search (display block in the search results) | from $150 | |
| Product feed (YML) generation/optimisation for Product campaigns and Smart banners | from $130 | |
| Yandex Metrica setup: goals, e-commerce, link-up with Yandex Direct | from $150 | |
| End-to-end analytics setup / call-tracking integration (Calltouch, Roistat) | from $320 | |
| Yandex Audience setup (look-alike, segments from CRM/pixel/geolocation) | from $100 | |
| Transfer/rebuild of campaigns from a previous contractor (account migration) | from $190 | |
| Revival / one-off optimisation of live campaigns (no ongoing management) | from $190 | |
| Bid automation / bid-management tool connection (K50, Marilyn, Origami) | from $190/month | |
| Reporting setup / Yandex Direct dashboard (DataLens, Looker Studio) | from $190 | |
| Ad copywriting and A/B testing of creatives (package of variants) | from $90 | |
| Rush launch of a campaign in 1–2 days — surcharge on setup | from +30% |
Yandex Direct turnkey: Start (Search + Yandex Advertising Network) — setup $650 + management $440/month; Business (+Product + Retargeting) — $900 + $600/month; Maximum (+display/video, end-to-end analytics) — from $1,300 + from $750/month or 12% (min $750).
Yandex Direct breakdown — individual sub-services:
Targeted advertising
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| VK Ads | $190 – $1,300 → $380 | |
| Telegram Ads | $250 – $650 → $500 (via resellers such as eLama — no upfront deposit, pay later; first top-up from €250; direct entry to Telegram at €2m is not relevant for the client) | |
| Odnoklassniki / Dzen (Promo Pages) | $190 – $440 → $320 (myTarget as a standalone platform is closed — absorbed into VK Ads) |
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Audit of a paid-social ad account (VK/Telegram) | from $100 | |
| VK Ads setup (new campaign, one-off) | from $190 | |
| VK Ads management / ongoing support (excluding ad budget) | from $250/month | |
| Audience parsing (TargetHunter / Segmento Target) | from $75 | |
| Look-alike setup and segments from pixel/CRM | from $100 | |
| VK pixel installation and setup + events | from $75 | |
| Retargeting from a customer list/pixel (audience cascade) | from $130 | |
| VK lead forms (setup + CRM integration) | from $130 | |
| Promotion of VK Clips / video formats | from $190 | |
| Telegram Ads setup via a reseller (eLama and others) | from $500 | |
| Telegram Ads management (topic/channel selection, moderation) | from $440/month | |
| Ad setup in Odnoklassniki / Dzen (Promo Pages) | from $320 | |
| Ad copywriting + creatives (package of variants) | from $90 | |
| Test campaign (audience/creative tests, hypotheses) | from $190 | |
| Media plan / paid-social forecast before launch | from $130 | |
| Transfer / rebuild of an account from a previous contractor | from $150 | |
| Paid-social reporting / dashboard | from $190 |
Paid social turnkey: Start (VK) — $380 + $380/month; Business (VK + Telegram Ads) — $750 + $700/month; Maximum (all + video + retargeting) — from $1,200 + from $950/month.
Paid social breakdown — individual sub-services:
Programmatic, ABM, influencers, marketplaces, seeding, video
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Programmatic / RTB / display | launch $650 + 18% of budget (min $500/month) | |
| ABM (targeted B2B) | pilot from $1,900 + from $1,000/month | |
| Influencers (performance via marketplaces) | 15% of budget (min $380) | |
| Avito Ads / promotion | setup $250 + management $320 – $440/month or 12% (min $320) (via eLama — 20% of budget returned, free management with a budget from $3,800) | |
| Marketplace advertising (Wildberries/Ozon internal) | $320 + $380 – $500/month or 12% (higher than Yandex Direct management — more labour: listings + bidding + content) | |
| Cross-channel retargeting (all channels) | $190 + $150/month | |
| Seeding in Telegram/communities | 12% of budget (min $320) | |
| App promotion (ASO + UAC/stores) | ASO from $650 / management from $650/month / full package from $2,500/month | |
| CPA / affiliate networks (Admitad, Advcake, CityAds) | commission 10–15% or a flat ongoing-support fee | |
| Video advertising (in-stream, CPV) | $380 + $320/month or 12% |
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| App ASO audit (one-off, no implementation) | from $190 | |
| ASO keyword research (1 store) | from $190 | |
| Text ASO optimisation of metadata (title/subtitle/description/keywords), 1 locale | from $190 | |
| ASO localisation into an additional country/language | from $150 | |
| Store creative optimisation (icon + screenshots + preview video) | from $380 | |
| A/B tests of the store listing (Product Page Optimization / Custom Store Listings) | from $320 | |
| Publishing and promotion in RuStore (separate from App Store/Google Play) | from $250 | |
| ORM in the stores (managing app reviews and rating) | from $190/month | |
| Influencer selection + media plan (one-off, no placements) | from $250 | |
| Influencer fraud check (channel/account audit) | from $25 | |
| Whitelisting / Spark Ads (promoting influencer content through the ad account) | 15% (min $250) | |
| Running a giveaway with influencers | from $500 | |
| Launch of an ambassador programme (long-term integrations) | from $1,000 | |
| Programmatic DOOH (digital out-of-home, billboards) | launch from $500 + 15% of budget | |
| Programmatic Audio (Yandex Music, podcasts, audio ads) | launch $380 + 15% (min $380/month) | |
| CTV / Smart TV / streaming services (Kion, Okko, ivi, Wink) | launch from $500 + 15% of budget | |
| Brand-safety / impression-verification setup (Weborama, Adriver verification) | from $320 | |
| External traffic to a marketplace listing (Yandex Direct/influencers/seeding to Ozon/Wildberries) | from $250 + 12% of budget | |
| Advertising on Yandex Market / Megamarket (boost, shelves, banners) | $250 + from $380/month or 12% | |
| SEO optimisation of a product listing for ranking/ads (Wildberries/Ozon) | from $40/listing | |
| One-off placement/buy in 1 Telegram channel (selection + approval + posting) | from $65 (minimum fee / mark-up) | |
| Onboarding and launching an offer in a specific CPA network for the advertiser (Admitad/Advcake/ePN) | from $320 |
Programmatic / influencers / seeding breakdown — individual sub-services:
Related services and bundles
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Audit of ad accounts | $190 – $320 (one-off) | |
| Strategy and media planning | $380 – $1,000 (one-off) | |
| Web analytics setup (Yandex Metrica, goals, e-commerce) | $190 – $380 | |
| End-to-end analytics + call tracking | setup $380 – $750 + from $130/month (the Callibri/Mango/UIS platform subscription is paid separately, like the ad budget) | |
| Performance creatives (package) | from $150 |
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Express audit of one ad account (Yandex Direct OR VK) | from $65 | |
| In-depth Yandex Direct audit with a written report and fix plan | from $190 | |
| Audit when moving from another contractor (campaign handover) | from $150 | |
| Audit of web-analytics accuracy (counters, goals, data) | from $130 | |
| Media plan for 1 channel (budget forecast, KPIs, reach) | from $100 | |
| Unit-economics calculation / ROMI forecast for advertising | from $190 | |
| Yandex Metrica setup (counter, session replay, basic goals) | from $100 | |
| Setup of goals and composite/JS goals (package) | from $65 | |
| E-commerce tracking setup (e-commerce, dataLayer) | from $250 | |
| Google Analytics 4 (GA4) setup | from $190 | |
| Google Tag Manager setup (container, tags, triggers) | from $150 | |
| Server-side tracking (server-side GTM / server-side Yandex Metrica) | from $380 | |
| Offline-conversion setup (upload from CRM to Yandex Direct/VK) | from $250 | |
| UTM tagging: template + link generator for all channels | from $40 | |
| Advertising dashboard (Yandex DataLens / Power BI / Looker) | from $380 | |
| Static call tracking (1–2 dedicated numbers) | from $40 | |
| Dynamic call tracking (pool of swap numbers) | from $150 | |
| Turnkey Roistat end-to-end analytics implementation | from $500 | |
| Integration of advertising/analytics with CRM (Bitrix24, amoCRM) | from $250 | |
| Banner set for the Yandex Advertising Network (all formats, 1 offer) | from $100 | |
| Video creative for performance (15–30 sec) | from $190 | |
| A/B creative package for hypothesis testing (several variants) | from $190 |
All paid traffic, turnkey: Start (Yandex Direct + VK) — from $900 + from $700/month; Business (+Product campaigns, Telegram Ads, retargeting, analytics) — from $1,500 + from $1,200/month; Maximum (+programmatic, video, seeding, influencers, marketplaces, end-to-end analytics) — from $2,500 + from $1,900/month or 12% of total budget.
Related services breakdown — individual sub-services:
Sources: [aspro.ru](https://aspro.ru/services/nastroyka-yandeks-direkt/), [elama — VK](https://elama.ru/blog/skolko-stoit-reklama-vkontakte-ichto-vliyaet-nacenu/), [elama — Telegram Ads](https://elama.ru/blog/zapuskaem-reklamu-v-telegram-kak-nastroit-kampaniyu-na-oficialnoy-platforme-messendzhera/), [ppc.world — seeding](https://ppc.world/articles/skolko-stoit-reklama-v-telegram-v-2025-godu-i-kak-ee-kupit/), [ashmanov — RTB](https://www.ashmanov.com/mediynaya-reklama/rtb/), [mpagency — marketplaces](https://mpagency.ru/nastrojka-reklamy-na-marketpleysah/), [adpass — ABM](https://adpass.ru/abm-account-based-marketing-v-2025-strategiya-rosta-dlya-b2b-kompanij/).
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