// section 7 · 221 items
SEO, SMM, content, influencer, email, reputation / PR
7.1
SEO — search engine optimisation
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Basic SEO audit | $320 | |
| Full SEO audit | $900 | |
| SEO strategy | $750 | |
| Keyword research (semantic core) | from $100 (up to 300 phrases) / $230 (up to $20 phrases) | |
| Site structure design | $380 | |
| Technical optimisation | basic from $250 / extended $600 | |
| Implementing fixes (developer) | $40/hour | |
| SEO "Start" (young websites) | from $300 (entry, young website) / $440 (standard) | |
| SEO "Business" (competitive niche) | $850 | |
| SEO "Premium" (high competition) | from $1,500 | |
| Online store SEO | from $600 (single city) / from $950 (multi-region) | |
| Local SEO | $380 | |
| Regional / national | $650 / from $1,700 | |
| Link building | $380 (link budget billed separately) | |
| Crowd marketing | 250/link, pack of 60 $190 |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Technical SEO audit (standalone, in-depth) | from $380 | |
| Express audit / mini audit (checklist) | from $90 | |
| Backlink profile audit (link review, clean-up, disavow) | from $190 | |
| Search competitor analysis (competitive SEO review) | from $250 | |
| Content audit (copy and commercial factors) | from $250 | |
| Keyword clustering | from $100 | |
| Keyword list expansion / refresh | from $150 | |
| Page speed optimisation (Core Web Vitals / PageSpeed) | from $250 | |
| Schema.org markup setup (structured data) | from $100 | |
| Indexing setup (robots.txt, sitemap.xml, clean URLs, duplicates) | from $90 | |
| Redirects / mirror consolidation / HTTPS migration | from $150 | |
| Meta tag optimisation (Title / Description / H1) | from 300 | |
| SEO copywriting (text written for target queries) | from 500 | |
| SEO optimisation of online store product cards | from 150 | |
| Internal linking (link structure work) | from $150 | |
| Filter and penalty recovery (AGS, Minusinsk, Baden-Baden, Google penalties) | from $500 | |
| Yandex Webmaster + Google Search Console setup | from $75 | |
| Web analytics and SEO goal setup (Yandex Metrica, GA4) | from $150 | |
| Guest posts / outreach links (permanent placements) | from $40 | |
| Directory and map listings (Yandex Business, 2GIS, Google Business) | from $65 | |
| SEO specification for developers of a new website (SEO during build) | from $250 | |
| One-off SEO consultation / audit walk-through | from $40 | |
| Ranking monitoring and SEO reporting (retainer) | from $75 |
"SEO" breakdown — individual sub-services:
7.2
SMM
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| SMM "Lite" (1 platform) | $320 | |
| SMM "Standard" (2 platforms) | $700 | |
| SMM "Premium" (+ video, reach) | from $1,400 | |
| Turnkey SMM (studio-run) | from $1,900 | |
| SMM strategy | $600 | |
| Content plan | $100 | |
| Post / carousel design | 900 | |
| Feed design templates | $320 | |
| Community management | $250 | |
| Turnkey community setup | $230 | |
| Chatbot for a social network | from $320 |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Social media audit (platforms, content, competitors, funnel) | from $100 | |
| Reels / Shorts / VK Clip production (concept + shoot + edit) | from $50 | |
| Video editing for social media (from client footage) | from $25 | |
| Content shooting day (Reels / photos for the feed) | from $250 | |
| Post copywriting (text only, no design) | from 500 | |
| Stories design | from 600 | |
| Warm-up sequence (story series / content funnel for a launch) | from $250 | |
| Telegram channel management | from $380 | |
| Dzen channel management | from $380 | |
| Odnoklassniki management | from $250 | |
| YouTube / Rutube channel management (branding + releases) | from $440 | |
| VK Ads targeted advertising setup (one-off) | from $190 | |
| Paid social management (excluding ad budget) | from $250 | |
| Telegram seeding (channel selection + buying + report) | from $250 | |
| VK mailings (Senler): funnel + chatbot broadcast | from $150 | |
| VK community wiki menu / widgets | from $100 | |
| Community header / avatar / cover design (set) | from $65 | |
| Negative feedback handling / comment moderation (social reputation) | from $190 | |
| Contest / giveaway management (mechanics + terms + results) | from $100 | |
| SMM report / social media analytics (metrics, conclusions) | from $65 | |
| UGC content production (reviews, unboxings, native videos) | from $40 | |
| Post promotion / follower growth (growth advertising) | from $150 |
"SMM" breakdown — individual sub-services:
7.3
Content marketing
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| SEO article | 700/1000 characters | |
| Expert article / longread | from $75 | |
| Turnkey blog management | from $600 | |
| Copywriting (sales copy) | $15/1000 characters | |
| Rewriting / product card copy | 300/1000 characters | |
| Reels / Shorts / Clip | editing/light production from $100; full shoot from $190 | |
| Short video package | from $600 | |
| Turnkey video | from $380 | |
| Turnkey podcast | from $500 | |
| Dzen channel management (articles / Promo Pages) | from $250 (excluding Promo Pages ad budget) |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Content strategy (development) | from $500 | |
| Content audit of a blog / website (copy) | from $250 | |
| Blog editorial plan / content media plan | from $150 | |
| Keyword research for articles + clustering | from $190 | |
| SEO brief for a copywriter | from 800 | |
| Optimisation / refresh of an old article | from $25 | |
| White paper / e-book / guide (lead magnet) | from $380 | |
| Case study (text + layout) | from $130 | |
| Landing page sales copy (wireframe + text) | from $250 | |
| Email sequence / welcome series (copy) | from $150 | |
| Slogan / value proposition / naming | from $100 | |
| Script for a video / Reels | from $25 | |
| Transcription + video subtitles | from 50/min | |
| Video editing (per minute) | from $20/min | |
| Shooting day / production shift | from $500 | |
| Motion / animated explainer video | from $650 | |
| Podcast editing / mixing (audio post) | from $50 | |
| Podcast cover / trailer / header | from $75 | |
| Article with publication on VC.ru / Habr | from $250 | |
| Content distribution / repackaging across platforms | from $75 |
"Content marketing" breakdown — individual sub-services:
7.4
Influencer marketing
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Influencer campaign strategy | $500 | |
| Blogger selection | $250 (up to 20 bloggers) | |
| Seeding in communities/channels | commission 15% (min $250) | |
| Blogger integrations (management) | commission 15–20% | |
| Ambassador programme | from $1,200 | |
| UGC content | $100 |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Blogger fraud and bot checks (account audit via LiveDune/trendHERO) | from $20 | |
| Influencer campaign media planning (media plan separate from strategy) | from $250 | |
| Post-campaign analytics and media report (reach, ER, CPV, ROMI) | from $190 | |
| CPA/barter influencer campaign (Perfluence model, pay per action) | commission from 20% | |
| CPA campaign management on blogger marketplaces (Getblogger/Epicstars/Perfluence) | from $380 | |
| Influencer marketing on marketplaces (Wildberries/Ozon reviewers, reviews, referrals) | from $500 | |
| Bulk Telegram seeding (buying across 50–100 channels) | commission from 15% | |
| Buying commission for placements (negotiation and deals with bloggers) | commission from 15% | |
| Giveaway/contest run with bloggers | from $650 | |
| Special project with a blogger (joint content, video series) | from $1,500 | |
| Challenge/hashtag campaign (VK Clips/TikTok/Likee) | from $1,500 | |
| Whitelist / Spark Ads — running paid social off blogger creative | from $250 | |
| UGC package (5–10 videos from different creators) | from $600 | |
| Casting and sourcing of UGC creators | from $190 | |
| Script and brief for UGC creators | from $65 | |
| One-off ambassador onboarding (search, negotiation, contract) | from $320 | |
| Content guide/brand book for bloggers and ambassadors | from $320 | |
| Legal support and contracts with bloggers | from $65 | |
| Warm-up campaign through bloggers (info product/brand launch) | from $1,500 |
"Influencer" breakdown — individual sub-services:
7.5
Email and messenger marketing
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Email strategy and communication map | $440 | |
| Email campaign management | $380 | |
| Email design + markup | $65 | |
| Automated funnel (welcome/reactivation) | from $500 | |
| Email service provider setup | $250 | |
| Messenger broadcasts | $320 | |
| Sales chatbot (simple) | from $250 | |
| Sales chatbot (custom) | from $1,500 | |
| Bot support and development | $150 |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Email marketing audit (campaigns, list, deliverability) | from $190 | |
| Deliverability setup (SPF / DKIM / DMARC, postmaster tools) | from $150 | |
| Domain / IP warm-up for sending | from $250 | |
| List segmentation / RFM analysis | from $190 | |
| List cleaning and validation, reactivation of inactive contacts | from $100 | |
| Email copywriting (text without design) | from $35 | |
| Trigger sequence (abandoned cart / abandoned browse) | from $320 | |
| Transactional emails (template and trigger setup) | from $190 | |
| Modular master email template (builder for a content manager) | from $190 | |
| AMP email (interactive, with a form/carousel) | from $190 | |
| A/B testing of campaigns (subject, content, timing) | from $100 | |
| Integration of the email service with CRM / website | from $250 | |
| Migration between email service providers (ESP → ESP) | from $250 | |
| Email performance report / dashboard | from $130 | |
| WhatsApp Business API (WABA) connection | from $250 | |
| VK broadcast setup (Senler) / subscription pages | from $130 | |
| Automated funnel in Telegram / a chatbot (gamification, warm-up) | from $500 | |
| Quiz bot / lead qualification bot | from $250 | |
| AI / GPT bot built on the company knowledge base | from $1,000 | |
| Bot integration with CRM and payment acceptance | from $250 | |
| Web push / mobile push notification setup | from $130 |
"Email and messengers" breakdown — individual sub-services:
7.6
Reputation (SERM / ORM) and PR
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Reputation audit | $250 | |
| Mention monitoring (manual/basic) | $190 (excluding platform) | |
| Monitoring with a platform (Brand Analytics or equivalent) | from $320 – $440 (platform licence from $110/month included or billed separately) | |
| Review management | $380 | |
| Promotion in geo services (Yandex Maps / 2GIS) — listing + rating + reviews + local search; setup from $100 – $130 | from $230/month (priority placement — platform subscription billed separately) | |
| Review management on marketplaces (Wildberries/Ozon/Yandex Market) — handling reviews, collection strategy, rating growth (cheap SaaS auto-replies are a separate class) | from $230 – $250/month | |
| SERM (managing brand search results) | from $440 | |
| Crisis response (containing negativity) | from $1,200 | |
| Turnkey ORM | from $1,400 | |
| Press release / article | $100 | |
| Media placement (one-off) | from $65 + media budget | |
| Press release distribution to media | $250 | |
| PR support (retainer) | from $900 (PR coordination without guaranteed placements; retainer with actual placements from $1,300, publications and media budget billed separately) | |
| Ad marking (the state ad registry / ERID tokens) — required by law for publications, seeding and blogger integrations | from 500/creative or pack from $65/month | |
| Expert PR (media commentary) | $440 |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Removal of a single negative review (complaint to the platform/pre-trial) | from $65 | |
| Removal of a link/page from Yandex/Google results ("right to be forgotten", legal) | from $250 | |
| Crowd marketing: writing + seeding reviews/comments on forums and review sites | from 500/placement | |
| Review copywriting (review written for a specific platform, no publication) | from 200 | |
| Replies to reviews (outsourced moderation, per review/pack) | from 250/review | |
| Registration and verification of a geo service listing (Yandex Business / 2GIS / Google / Zoon) — per platform | from $65 | |
| Geo service listing optimisation for local search (one-off, SEO content) | from $130 | |
| Placement on review sites (Otzovik / iRecommend / Flamp / Zoon) — per platform | from 800 | |
| Employer reputation management (Dream Job / Habr Career / employee reviews) | from $320 | |
| Creating a Wikipedia article (writing + passing moderation) | from $900 | |
| Maintaining/updating a Wikipedia article | from $230 | |
| PR strategy / media plan development | from $500 | |
| Media list compilation (relevant outlets and journalists) | from $150 | |
| Native article/special project in national media (RBC/Forbes/Kommersant) — placement | from $1,900 + media budget | |
| Native publication on VC.ru / Habr (writing + placement) | from $440 | |
| Expert column/article under the client's byline (ghostwriting) | from $190 | |
| Arranging and coordinating a media interview with the CEO | from $440 | |
| Running a press event / press conference / press tour | from $1,900 | |
| Crisis protocol development (crisis plan) | from $750 | |
| Round-the-clock 24/7 monitoring (surcharge on basic monitoring) | from $500 | |
| In-depth reputation report with sentiment analysis (one-off) | from $440 | |
| Negative feedback handling and comment moderation on social media | from $230 |
"Reputation and PR" breakdown — individual sub-services:
7.7
Turnkey marketplace store management (Wildberries / Ozon / Yandex Market)
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Account management "Start" (1 platform, up to ~25 SKUs) | from $500/month | |
| Account management "Business" (Wildberries+Ozon, up to ~50 SKUs) | from $900/month | |
| Account management "Pro" (3 platforms, 50–100+ SKUs) | from $1,300/month | |
| Turnkey product launch on a marketplace (one-off) | from $600 | |
| SEO optimisation of a product card | from $15/card | |
| Setup + management of in-platform advertising (bids/ad cost share) | from $320/month + platform budget | |
| Seller account audit (unit economics, product cards, advertising) | from $250 |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Product card infographics (set of 5–8 slides, design) | from $25/card | |
| Rich content / A+ content (Ozon Rich, Wildberries media description) | from $50/card | |
| Product photography for the card | from 500/shot (set from $40) | |
| Model photography (fashion / lifestyle for the card) | from $35/look | |
| Video for the card (video cover / rich video, up to 15–30 sec) | from $65/video | |
| 3D visualisation / 3D render of the product for the card | from $45/angle | |
| Creating and filling in a product card (from scratch) | from 500/card | |
| Keyword research and clustering for cards (keys, MPStats) | from 900/card | |
| Bulk product upload (feed / Excel template, up to 100+ SKUs) | from $65 | |
| Seller account registration and initial setup (Wildberries/Ozon/Yandex Market) | from $120 | |
| Supply and logistics scheme setup (FBO/FBW/FBS/DBS) | from $120 | |
| Unit economics and pricing calculation | from $65 | |
| Promotions and price management (promo participation, repricing) | from $190/month | |
| Outsourced dedicated marketplace manager | from $600/month | |
| Product analytics: niche analysis and product selection before launch | from $150 | |
| Handling fines and compensation claims (returns, disputes with the platform) | from $90 or 20% of the recovery | |
| Account unblocking / restoration, lifting restrictions | from $130 | |
| Brand storefront / brand zone / seller shop setup | from $190 | |
| Scaling: launching the range on an additional platform | from $320/platform | |
| Sales analytics setup (MPStats/Finansist dashboard for the account) | from $190 | |
| Training / consultation on running the seller account | from $40/hour |
Bundled packages: "Organic Start" (SEO Start + SMM Lite + 2 articles) — from $850/month; "Organic Growth" (SEO Business + SMM Standard + blog + email) — from $1,800/month; "Market Capture" (SEO Premium + SMM Premium + influencer + PR/SERM) — from $3,800/month. Ordering 3 or more service lines — 10% discount.
"Turnkey marketplaces" breakdown — individual sub-services:
Sources: [ADPASS — SEO](https://adpass.ru/tseny-na-seo-skolko-stoit-prodvizhenie-i-optimizatsiya-sajta-v-2025-godu/), [Ingate — SMM](https://ingate.ru/blog/skolko-stoit-smm-prodvizheniye-v-sotsialnykh-setyakh/), [Raketa Digital — Reels](https://raketadigital.com/blog/skolko-stoit-syemka-i-montazh-odnogo-reels-v-2026-ot-samostoyatelnoy-raboty-do-zakaza-prodakshna/), [eLama — bloggers](https://elama.ru/blog/skolko-stoit-reklama-u-blogerov/), [BotHelp — bots](https://bothelp.io/ru/blog/skolko-stoit-razrabotka-chat-bota), [Rookee — links](https://rookee.ru/blog/skolko-stoit-ssylki-dlya-prodvizheniya-sajta/), [Demis Group — SERM](https://www.demis.ru/services/serm/).
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