// section 5 · 148 items
UX/UI, design systems, branding, identity, motion
Full cycle: from audience research to final identity and animation. Positioning: above freelance rates, below top agencies.
Base rates: Junior — $15 /hour; Middle UX/UI — $35; Senior/Lead — $50; UX researcher — $40; Art director — $70.
5.1
UX research
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Express UX audit | from $440 | |
| In-depth usability audit | from $1,200 | |
| In-depth interviews / CustDev / JTBD | $100/interview, pack of 5 from $750 | |
| Usability testing | from $1,200 | |
| CJM (customer journey map) | from $900 | |
| User flow / information architecture | from $600 | |
| Competitor analysis / benchmarking | from $440 | |
| Personas and segmentation | from $380 |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Card sorting (open/closed) | from $600 | |
| Tree testing of navigation | from $500 | |
| First-click testing | from $380 | |
| Unmoderated remote usability testing | from $650 | |
| Accessibility audit (WCAG 2.1 / GOST R 52872, a Russian state standard) | from $1,000 | |
| Quantitative UX survey / questionnaire | from $750 | |
| UX metrics measurement (SUS / UMUX / CSAT / NPS) | from $440 | |
| Focus group moderation | from $750/group | |
| Diary study | from $1,500 | |
| Field / ethnographic research (contextual inquiry) | from $1,900 | |
| Service blueprint | from $1,200 | |
| JTBD map / job map | from $700 | |
| Respondent recruiting for research | from $35/resp. B2C, from $100 B2B | |
| Interview transcription and coding | from $20/interview | |
| Product analytics setup (events, funnels, goals) | from $600 | |
| Heatmap and session-replay analysis (behavioural analytics) | from $380 | |
| A/B test: hypotheses, setup and results analysis | from $650 | |
| UX strategy / research plan and roadmap | from $900 | |
| Prototype design for testing | from $500 | |
| UX research by subscription (research-as-a-service) | from $1,500/month |
Breakdown of "UX research" — individual sub-services:
5.2
UX/UI interface design
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Landing page | from $750 | |
| Premium promo landing page | from $1,900 | |
| Corporate / multi-page website | from $3,200 | |
| Online store | from $5,000 | |
| Web service / platform | from $7,500 | |
| Mobile app | from $6,300 | |
| Telegram Mini App (TMA) | from $1,900 | |
| Dashboards / admin panels / BI | from $3,800 | |
| Single screen design | $100 | |
| Prototyping (interactive) | from $650 |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Wireframes / low-fi prototype (greyscale) | from $320 | |
| Quiz landing page / multi-step quiz design | from $600 | |
| Adapting a desktop design for mobile (existing mockup) | from $380 | |
| Tablet adaptation | from $250 | |
| Dark mode design for an existing interface | from $750 | |
| Product card design (template) | from $190 | |
| Catalogue / listing page design with filters | from $380 | |
| Cart and checkout design (separately) | from $500 | |
| Customer account design as a separate block | from $1,000 | |
| App onboarding flow (welcome / first launch) | from $500 | |
| Empty states / errors / 404 design (set) | from $190 | |
| Complex form / questionnaire / configurator design | from $380 | |
| Email / newsletter template design | from $190 | |
| Push / in-app notification design (set of states) | from $150 | |
| Custom interface icon set | $15/icon, set from $320 | |
| Design + build of a landing page on Tilda | from $750 | |
| Design of a single landing page block / section (customisation) | from $100 | |
| Smartwatch / watch app interface design | from $1,000 | |
| Embeddable widget / module design (calculator, chat) | from $380 | |
| Design iterations / revisions (hourly rate) | from $35/hour | |
| Dev handoff: preparing mockups for development (annotations, spec, assets) | from $250 | |
| Business-card website (mini, 3–5 screens) | from $900 |
Breakdown of "UX/UI interfaces" — individual sub-services:
5.3
Design systems and redesign
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| UI kit | from $1,000 | |
| Design system in Figma (design-only) | from $4,400 | |
| Design system with a code library | from $6,300 | |
| Landing page / website redesign | from $1,500 | |
| App / service redesign | from $5,700 | |
| Design support (retainer) | from $1,200/month |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| UX / usability audit of an interface (heuristic, Nielsen's 10 rules) | from $750 | |
| Accessibility audit (WCAG 2.1: contrast, keyboard, screen reader) | from $1,200 | |
| Audit of an existing design system (consistency, coverage, tech debt) | from $1,500 | |
| Design tokens (Tokens Studio setup, semantic layers, export to code) | from $900 | |
| Light/dark theming (adding a dark theme to a finished product) | from $1,200 | |
| Component library in Figma (without a full design system): a single component with all states | from $65 / set from $1,500 | |
| Icon set in a single style | from $35 / set from $650 | |
| Design system documentation / usage guidelines (rules, do & don't, examples) | from $1,200 | |
| Design system migration / refactoring (Sketch→Figma, auto-layouts, variants, version→version) | from $2,300 | |
| Tidying up Figma files (structure, naming, auto-layout, style cleanup) | from $650 | |
| Design system development / ongoing support (adding components, versioning, changelog) | from $1,200 / month | |
| Team training on the design system / workshop on working with the library | from $750 | |
| Cosmetic redesign / UI refresh (visual update without structural change) | from $900 | |
| Redesign of a single section / flow of an app (not the whole product) | from $1,500 | |
| Adding responsive layouts to an existing design (mobile/tablet versions of finished screens) | from $750 | |
| Adapting a design system for a sub-brand / white-label (token recolouring, themes) | from $1,900 | |
| Design review / expert consultation on mockups (hourly) | from $50 / hour | |
| Design QA / checking markup against mockups (per sprint/release) | from $500 / sprint |
Breakdown of "Design systems and redesign" — individual sub-services:
5.4
Branding and identity
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Naming | from $750 | |
| Logo | from $500 (2 concepts) / from $750 (3 concepts + mini guidelines) | |
| Corporate identity (basic) | from $1,200 (basic set of carriers) / from $1,700 (full package) | |
| Identity (extended) | from $3,800 | |
| Brand book / guidelines | from $2,300 | |
| Brand strategy / platform | from $3,200 | |
| Rebranding | from $5,700 |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Trademark registration (turnkey) | from $650 (+ state duties) | |
| Preliminary trademark search / name availability check | from $100 | |
| Slogan / descriptor (separately) | from $250 | |
| Tone of voice / brand voice (verbal identity separately) | from $1,000 | |
| Express logo (1 concept, freelance level) | from $320 | |
| Refresh / modernisation of an existing logo (without full rebranding) | from $500 | |
| Vectorisation / redrawing a logo in vector | from $40 | |
| Logo guide (usage rules, clear space, colours) | from $380 | |
| Brand pattern / ornament | from $320 | |
| Brand icon style (system of branded pictograms) | from $600 | |
| Brand illustration style (branded illustration as a system) | from $900 | |
| Mascot / brand character (design) | from $750 | |
| Business card design | from $75 | |
| Business stationery set (letterhead, envelope, folder, email signature) | from $250 | |
| Merch / promotional goods design (branding a set of carriers) | from $440 | |
| Branding of signage / wayfinding / vehicles | from $500 | |
| Key visual (core visual for an ad campaign) | from $650 | |
| Brand positioning (as a standalone stage without a full platform) | from $1,500 | |
| Brand audit / market and competitor research | from $1,200 | |
| Brand architecture (portfolio, sub-brands, product-line naming) | from $2,300 | |
| Digital brand book (interactive web version of the guidelines) | from $1,200 | |
| Audio branding (sound logo / jingle) | from $650 |
Breakdown of "Branding and identity" — individual sub-services:
5.5
Graphics, motion, 3D, packaging
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Banner / banner set | $75 / package from $250 | |
| Social media design | from $380 | |
| Content pack of posts (per month) | from $600 | |
| Presentation / pitch deck | from $500 (pitch deck from $1,200) | |
| Infographics | from $250 | |
| Icon set / illustrations | from $500 | |
| Logo animation | from $380 | |
| Interface motion graphics | from $320/scene | |
| Explainer / animated video | from $1,900 | |
| 3D visualisation / render | from $100/angle, project from $650 | |
| Packaging design (1 SKU) | from $750 | |
| Marketplace product cards | from $190/package (≈$25/slide) | |
| AI visuals / neural graphics | from $100 | |
| Email design / master template | email from $150 / master template from $600 |
Breakdown — individual sub-services
| Service | Russian market, $ | inreallab, $ |
|---|---|---|
| Video editing (Reels / Shorts / clip) | from $50 | |
| Titles, subtitles, kinetic text | from $20 | |
| Video colour grading | from $50 | |
| Sound design / voice-over for a video | from $75 | |
| Telegram / WhatsApp sticker pack | from $150 | |
| AR mask / filter (VK, Spark AR) | from $320 | |
| Lottie animation (web/app, JSON) | from $75 | |
| GIF animation / animated banner | from $65 | |
| Outdoor advertising design (billboard, city format, signage) | from $130 | |
| Leaflet / flyer / poster | from $75 | |
| Booklet / leaflet / catalogue (print) | from $150 / page from $35 | |
| Label design | from $320 | |
| Photo retouching and clipping | from 300 / photo | |
| Redrawing / vectorising an image | from $25 | |
| Mascot / brand character (illustration) | from $500 | |
| Storyboard | from $25 / frame | |
| 3D product modelling (without a final render) | from $150 | |
| 3D character + rigging | from $1,000 | |
| Merch / promotional goods design | from $100 | |
| YouTube thumbnails | from $20 | |
| Motion templates for Reels / Stories (presets) | from $250 |
Packages: Brand start — from $2,200 (naming + logo + corporate identity); Product launch — from $3,200; Turnkey digital — from $8,800; Product sprint — from $5,000; Full cycle — from $15,000.
Breakdown of "Graphics, motion, 3D" — individual sub-services:
Sources: [Sostav — identity/logo 2026](https://www.sostav.ru/blogs/269787/83585), [Brand Hub / ABKR 2026](https://brand-hub.ru/media/skolko-stoit-razrabotka-firmennogo-stilya-i-logotipa-v-2026-godu), [Profi.ru — UX/UI](https://profi.ru/it_freelance/ux-ui-dizain/price/), [Purrweb — UI/UX](https://www.purrweb.com/ru/blog/stoimost-ui-ux/), [UsabilityLab](https://usabilitylab.ru/blog/ux-research-not-cheap/), [Veonix — motion](https://veonix.ru/dizayn-animatsii-video-reklamy/).
Every price is a starting point. The final quote is fixed after a free breakdown of the task: scope, timeline and stages are costed for your project. Figures are converted from rubles at a fixed rate; invoices are issued in rubles.
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