08 · Stack and engineering

Decisions on numbers, not on feel.

We gather data from advertising, the site and CRM in one place, calculate end-to-end analytics and build dashboards. You can see which channel brings money and which only brings clicks.

Ads + CRM
joined through to revenue
Dashboards
Superset · Metabase · DataLens
ROMI · CPL
metrics, not “reach”
WHAT YOU GET

What the business gains

End-to-end analytics

From the ad click to the deal in CRM. You see the real cost of a lead and the payback of each channel, not just clicks.

Data collection

Advertising, site, call tracking, CRM, 1C — into one store. A single source of truth instead of ten tabs of reports.

Dashboards

Clear dashboards built around the questions you ask of your data. A manager sees the picture in a minute instead of assembling a spreadsheet all afternoon.

Decisions on data

We help you read the numbers and find where budget leaks and where growth sits. Data for decisions, not data for a report.

WHAT'S INCLUDED

We define the key metrics, collect data into a store, set up end-to-end analytics and build dashboards around your questions.

01

Collection and storage

We connect the sources and bring the data into one store. Call tracking and tagging tie an enquiry back to the advertising.

  • Integrations: ads, CRM, site, 1C
  • Call tracking and UTM tagging
  • A data warehouse
02

End-to-end analytics

We measure the path from impression to revenue. Cost per lead and per sale for every channel, campaign and keyword.

  • Channel attribution
  • CPL, CPO, ROMI per channel
  • Reports by campaign and by rep
03

Dashboards and BI

Dashboards in Superset, Metabase or Yandex DataLens, built for each role: marketer, manager, sales.

  • Apache Superset · Metabase · DataLens
  • Dashboards per role
  • Automatic refresh and scheduled sends
WAYS OF WORKING

Engagement formats

Fix Price

Fixed quote

For work with a clear scope: we fix the quote and the deadline up front — and hold to them. No budget surprises.

Retainer

Monthly support

A dedicated team on your product for a fixed term and budget — support and new features without downtime or recruiting.

Time & Materials

Hourly (T&M)

For long projects that keep shifting: you pay monthly for the hours actually worked, and we adjust the plan as we go.

FREQUENTLY ASKED

Questions about this direction

What is end-to-end analytics in plain terms?
It's when you can see the whole customer path: which ad they came from, whether they left an enquiry, whether they bought and for how much. The result is knowing which channel brings money rather than clicks.
Which tools do you build dashboards on?
Apache Superset, Metabase, Yandex DataLens — chosen for the task and the budget. All of them work inside Russia with no dependency on foreign services.
Our data lives in different systems — can it really be joined up?
Yes, that's the standard job. We connect the sources to a store and join them on shared keys (customer, order, UTM). A data audit first, then the build.
Next step

We'll show you where the budget leaks.

← All technologies08 · DATA AND ANALYTICS
RUEN