Search ads for enquiries, not for clicks.
Setting up and running Yandex Direct: search, the display network, retargeting. We build the keyword base, write the ads, clean the placements and optimise on cost per enquiry — not on clicks.
What the business gains
Precise keywords
We collect the queries that convert and cut the junk. Budget goes to people searching for your product, not to browsers.
Ads that get clicked
Offer, sitelinks, callouts, relevant landing pages. Higher CTR and quality score mean a lower cost per click.
Optimised on enquiries
We manage on cost per lead and per sale, not per click. We cut the placements and keywords that don't work and push the ones that do.
Transparent reporting
You can see what an enquiry costs in each campaign. The report is readable without a marketing dictionary.
We build the keyword base and campaign structure, prepare ads and landing pages, launch and optimise on cost per enquiry.
Launch
Keywords, campaign structure, ads and goal configuration. We check the landing pages so traffic doesn't pour into nothing.
- Keyword collection and clustering
- Search and display campaigns
- Goal setup in analytics
Management and optimisation
Regular cleaning of placements and queries, ad testing, bid adjustments. Cost per enquiry falls over time.
- Placement cleaning and negative keywords
- A/B tests of ads
- Bid and budget management
Analytics
We connect Direct to Metrica and your CRM. You see not just enquiries but sales per campaign — and where to add budget.
- Metrica: goals and e-commerce
- CRM linkage on enquiries
- Reporting on cost per lead and per sale
Engagement formats
Fixed quote
For work with a clear scope: we fix the quote and the deadline up front — and hold to them. No budget surprises.
Monthly support
A dedicated team on your product for a fixed term and budget — support and new features without downtime or recruiting.
Hourly (T&M)
For long projects that keep shifting: you pay monthly for the hours actually worked, and we adjust the plan as we go.