10 · Platforms and channels

Social for results, not for likes.

Targeted advertising and community management on VK and other social platforms: audiences, creatives, seeding, analytics. We count enquiries and followers, not reach.

VK Ads
the new account and classic targeting
Creatives
copy and visuals built for the platform
CPL
optimised on cost per enquiry
WHAT YOU GET

What the business gains

Precise audiences

We segment by interest, by competitors' audiences and by your own lists. The advertising reaches people who genuinely need you.

Creatives built for the platform

Copy and visuals that stop the feed. We test combinations and keep what brings enquiries.

Optimised on enquiries

We manage on cost per lead and per follower, not on reach. Weak combinations get switched off, working ones get scaled.

Transparent analytics

You can see the cost of an enquiry and a follower per campaign and per creative. No “engagement for engagement's sake”.

WHAT'S INCLUDED

We define the audiences and offers, prepare the creatives, launch targeting and seeding, and manage on cost per enquiry.

01

Targeted advertising

Campaign setup in VK Ads: audiences, creatives, objectives. Plus seeding in the communities where your audience sits.

  • VK Ads (the new account)
  • Audiences and retargeting
  • Seeding in communities
02

Community management

Content plan, branding, posting and comment handling. The community becomes a channel of trust and sales rather than a dumping ground for posts.

  • Content plan and pillars
  • Branding and cover art
  • Moderation and replies
03

Analytics and optimisation

We measure cost per enquiry and per follower, test combinations and cut what doesn't work. Budget goes where results are.

  • A/B tests of creatives and audiences
  • Cost per enquiry and per follower
  • CRM linkage on leads
WAYS OF WORKING

Engagement formats

Fix Price

Fixed quote

For work with a clear scope: we fix the quote and the deadline up front — and hold to them. No budget surprises.

Retainer

Monthly support

A dedicated team on your product for a fixed term and budget — support and new features without downtime or recruiting.

Time & Materials

Hourly (T&M)

For long projects that keep shifting: you pay monthly for the hours actually worked, and we adjust the plan as we go.

FREQUENTLY ASKED

Questions about this direction

Which social platforms do you promote on?
The main focus is VK (VK Ads and classic targeting) and Telegram. For other platforms available in Russia we look case by case, based on your audience and product.
Does advertising need to be registered?
Yes. All internet advertising in Russia is registered through the state ad registry, and an advertising levy applies. We take the registration and reporting on ourselves and account for the levy in the budget.
What if we have no content or branding?
We'll make it: copy, visuals, cover art — to your brand book, or built from scratch. Promoting an empty community is pointless, so branding is often the first step.
Next step

We'll pick the audiences and cost it out.

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